Winter is a magical time of year, and for hoteliers, it offers unique opportunities to entice guests looking for a cozy escape. As a Hotel General Manager, you have the chance to make your property the ultimate winter destination. Here are ten strategies to attract more guests to your hotel during this winter season:

1. Create a Winter Wonderland Atmosphere

Embrace the season by decorating your hotel with festive lights, ornaments, and cozy furnishings. A warm and inviting ambiance will immediately attract guests seeking a winter escape.

2. Offer Winter Packages

Design special winter packages that include activities like skiing, snowboarding, or ice skating. Package deals can be enticing, making it easier for guests to plan their winter getaway.

3. Promote Spa and Wellness Services

Winter can be harsh on the skin and soul. Promote your spa and wellness facilities as a retreat from the cold. Consider offering treatments that use seasonal ingredients, like hot stone massages and hydrating facials.

4. Highlight Culinary Experiences

Winter is synonymous with comfort food. Showcase your hotel’s culinary offerings with hearty winter menus featuring warming soups, stews, and hot beverages. Consider hosting themed winter dinners and events.

5. Cozy Up Common Areas

Ensure your common areas, such as the lobby and lounge, are comfortable and inviting. Provide blankets, a crackling fireplace, and a selection of winter-themed books and board games for guests to enjoy.

6. Embrace Winter Activities

Consider establishing an eco-friendly, zero-energy ice skating rink on your hotel premises. If budget constraints or space limitations prevent this, explore the Alpine Game ‘Eisstock’ as a captivating alternative to bring to your venue

7. Celebrate Winter Holidays

Decorate your hotel for winter holidays like Christmas, Hanukkah, or New Year’s Eve. Consider hosting holiday-themed events, dinners, or parties to attract guests looking to celebrate in style.

8. Leverage Social Media and Online Marketing

Use social media platforms and your hotel website to showcase your winter offerings. Engage potential guests with stunning winter photos, informative blog posts, and special promotions.

9. Target Local Markets

Don’t forget to attract guests from nearby cities or towns. Offer discounted rates or packages for locals seeking a winter weekend getaway close to home.

10. Provide Exceptional Guest Service

Last but not least, ensure that your staff provides outstanding customer service. Friendly and attentive service can make all the difference and leave a lasting impression on your guests, encouraging them to return and recommend your hotel to others.

 

Remember, the key to a successful winter season is creating a memorable experience for your guests. By offering unique winter packages, cozying up your hotel, and focusing on excellent customer service, you can attract more guests and make this winter season one to remember. So, embrace the chill and turn your hotel into the ultimate winter escape!